The creative industries generate £108 billion a year and employ over 2.3 million people across the country. The sector is constantly evolving and has grown 1.5 times faster than the wider economy over the past decade. We are committed to ensuring that the creative industries continue to thrive in an ever-changing world, reinforcing their position as an indispensable part of society and culture.
The theme spans AI and creative technologies, wearable technology & personalisation, digital design and art, education, smart textile, autonomous technologies, smart sensing & context, real-time data, optics and photonics, connected experiences, framed with respect for the integrity of users and their data.
Key areas of focus:
- People-Centred AI and AI-driven Creativity
- Responsible Regulation of AI
- Entertainment, Gaming, Immersive Experiences
- Wearable Technology
- Digital Kinetics, Digital Learning, Digital Nature & Wellness
- Imaging, Sensors, Optics and Photonics
Theme Directors
Lars Erik Holmquist
Lars Erik Holmquist is Professor of Design and Innovation at Nottingham Trent University. He is an internationally leading researcher in human-computer interaction (HCI), interaction design and ubiquitous computing (ubicomp).
Eiman Kanjo
Prof. Eiman Kanjo is a Professor of Pervasive Sensing and the head of the Smart Sensing Lab. She has recently been honoured as one of the Top 50 Women in Engineering by the Women in Engineering Society.
Associated Research Centres
Artistic Research Centre
An interdisciplinary collegiate research environment with the ambition to continue to be at the forefront of innovation in artistic research processes.
CBIT - Centre for Business and Industry Transformation
Conducting world-leading & high-impact research in business transformation, building ventures to transform industries, empowering disruptive entrepreneurs through personalised education.
Centre for Business and Insolvency Law
The Centre for Business and Insolvency Law (CBIL) was founded in 2012 and brings together expertise in legal and business practice, both nationally and internationally, addressing important challenges and contributing to debates.
Centre for Legal Education
Nottingham Law School's Centre for Legal Education drives the Law School's excellence and innovation in academic and professional legal education.
Centre for Policy, Citizenship and Society
The Centre for Policy, Citizenship and Society (CPCS) conducts research that seeks to understand the ways in which society operates, especially in relation to policy, theory and practice in social contexts.
Centre for Research in History, Heritage and Memory Studies
The Centre connects NTU researchers and projects in policy, religion, conflict, race, gender, memory & welfare through varied methodologies & knowledge exchange
Centre for Research in Literature Linguistics and Culture
The Centre for Research in Literature, Linguistics and Culture is a multi- and interdisciplinary hub that promotes research innovation across Literary Studies, Linguistics, and Media, Film and TV Studies.
Centre of the Built Environment
Covering everything from residential and commercial real estate economics, finance and investment, planning and development, to engineering solutions for the built environment, sustainability and climate change.
Design Research Centre
A world leading interdisciplinary group of researchers fostering new approaches to design and the use of the latest design techniques and technologies.
Fashion and Textile Research Centre
Representing a complex field in a global context, research in this centre focuses on cultures, heritage, design, business, sustainability and advanced textiles.
Imaging, Materials and Engineering Centre (IMEC)
To solve modern engineering problems requires an interdisciplinary approach. At IMEC this principle is embedded in the way we do research in the applied sciences and engineering, with our strengths in imaging, materials, and smart and medical technologies.
Product Innovation Centre
The Product Innovation Centre conducts internationally leading research and offers sustainable solutions for providing products and services in a circular economy.
Smart Sensing Lab
NTU's Smart Sensing Lab undertakes research into affective computing, edge computing, AI, sensing technologies, mobile development and wearable development.
Associated Research Groups
Advanced Optics and Photonics Group
Advanced Textiles Research Group
Cognitive Computing and Brain Informatics Research Group (CCBI)
Computational Intelligence and Applications Research Group (CIA)
Critical Poetics Research Group
Design Matter Research Group
Imaging and Sensing for Archaeology, Art History and Conservation (ISAAC)
Interactive Systems Research Group (ISRG)
Language, Identities and Institutions Research Group
Media and Film Cultures
Medical Engineering Design Research Group
TILT Practice and Scholarship Groups
Re:view
Researchers at NTU are developing digital solutions that can objectively evaluate the condition of railway bridges, avoiding the risks that come from evaluations made by sight alone.
Re:search Re:imagined
To us, research is about more than writing papers and proposing new ideas. By daring to think differently, we’re disrupting the research landscape and finding the answers to the questions that really matter.